“The insights in Antigravity are unique and rare!” — Marshall Goldsmith, World's #1 Executive Coach
Behavioral psychology practitioner, author of Antigravity, and accredited mentor helping individuals and organizations break free from the hidden forces that keep them stuck.
Shadi Obeidat is a Jordanian author, accredited coach and mentor, and senior executive with over 25 years of direct professional experience at the intersection of human behavior, organizational psychology, and personal development.
Following 17 years leading sales and marketing at Pfizer across Jordan, Syria, and Iraq, Shadi founded the Business Psychology Center in 2018, delivering customized behavioral training in emotional intelligence, unconscious bias, coaching, and conscious leadership across the Arab world.
His thought leadership has been published in The Jordan Times, Forbes Middle East, and Harvard Business Review Arabia. He holds a B.Sc. in Pharmacy from the University of Science and Technology, Jordan.
Habits are like gravity. They pull us toward the familiar, shaping how we think, act, and respond. Over time, they become layers of automatic behavior — weighing us down and leaving little room for fresh ideas, intentional choices, or meaningful connections.
The Antigravity Theory combines principles of physics with behavioral science to introduce a revolutionary framework for identifying, balancing, and transforming the habits that shape daily actions.
Every habit formed, every fear carried, every unconscious belief mistaken for identity adds to our psychological mass — and as that mass grows, the gravitational pull intensifies. We don't fail to change because we lack willpower. We fail because we have become, without knowing it, too heavy.
Break Free from the Hidden Forces That Shape Your Life — and Rise to Your True Self
“Author Shadi Shafiq Obeidat is behind this remarkable book. The insights in Antigravity are unique and rare!”
— Marshall Goldsmith, World's #1 Executive Coach · NYT Bestselling Author“A practical, novel approach to the concept of self-help.” — Kirkus Reviews
Antigravity Methodology officially accredited by AIOBP
How the principles of psychological gravity apply to navigating crisis and why leaders who thrive resist habitual inertia under pressure.
Read on Forbes →An exploration of the Antigravity framework in leadership — understanding how habits become gravitational forces and what it means to cultivate opposing behaviors.
Read on Forbes →Published in Harvard Business Review Arabia — on the art of attention and confronting distractions in the modern workplace.
Read on HBR Arabia →A feature interview on the psychology behind habitual behavior and the Antigravity methodology.
Read in Jordan Times →The Antigravity Theory offers a leadership framework that sees habit not just as behavior, but as a force to be consciously rebalanced.
Read Full Essay →Professional traits are not born in boardrooms — they take root far earlier, in the quiet corridors of childhood.
Featured EssayCustomized training in emotional intelligence, unconscious bias, coaching, situational leadership, negotiation, and the 3P Selling Model — delivered across Jordan, Iraq, Saudi Arabia, Lebanon, and Libya.
One-on-one and group coaching using the accredited Antigravity methodology — helping individuals and leaders identify habitual gravity and build conscious counterforces for sustainable change.
Strategic consultation for organizations seeking to improve field force effectiveness, commercial excellence, and leadership culture — grounded in behavioral science and proven corporate experience.
20+ years of sales leadership in the pharmaceutical sector, including brand management, key account strategy, territory segmentation, and KPI-driven performance frameworks.
From accredited training programs to one-on-one coaching, every service is grounded in behavioral science, real-world corporate experience, and the proven Antigravity methodology.
Decode the core traits of exceptional leaders and learn how to build genuine influence across teams, organizations, and cultures.
Master coaching frameworks and conversation techniques that unlock potential, drive accountability, and create lasting behavioral change.
A proven sales methodology that shifts focus from product to person, building trust and improving conversion through empathy-driven engagement.
Sharpen verbal, written, and non-verbal communication skills to deliver clearer messages, reduce misunderstanding, and increase personal impact.
Based on HBR research and the Never Split the Difference approach — practical tools for reaching agreements that serve all parties.
Develop self-awareness, empathy, and emotional regulation skills that strengthen relationships and improve decision-making under pressure.
The accredited Antigravity methodology — identifying gravitational habits, building opposing forces, and creating measurable behavioral change in the workplace.
Recognize and neutralize the unconscious biases that distort judgment, limit creativity, and undermine fair decision-making in organizations.
Translate organizational vision into actionable plans — with tools for market analysis, goal setting, resource alignment, and performance tracking.
Tailored for healthcare professionals — turning market data and IMS insights into targeted commercial strategies and field force execution.
Equip managers with the core tools of effective people management — planning, delegation, feedback, motivation, and performance development.
Next-level communication techniques drawn from behavioral psychology — influencing perception, trust, and decision-making beyond conscious awareness.
Practical mindfulness tools adapted for the corporate environment — reducing reactivity, improving focus, and cultivating a more conscious leadership culture.
Design and deliver presentations that captivate, persuade, and inspire — with techniques for structure, storytelling, and confident delivery.
Equip internal trainers with adult learning principles, facilitation skills, and curriculum design tools to multiply training impact across the organization.
A framework for developing critical, analytical, and creative thinking habits that lead to better judgments and more innovative solutions.
Move beyond task management to true energy optimization — aligning priorities, minimizing drains, and sustaining high performance over the long term.
Break habitual thinking patterns and build a culture of experimentation — with practical tools that stimulate fresh ideas and bold problem-solving.
Develop strategic partnerships with high-value clients through structured account planning, relationship mapping, and value-based engagement.
Apply behavioral science to improve decision quality — recognizing cognitive traps, structuring choices, and building confidence in complex situations.
Transform workplace conflict into productive dialogue — with tools for de-escalation, mediation, and building long-term collaborative relationships.
Personalized coaching designed to help individuals reach their highest effective level. Using the Antigravity framework, each session identifies the habitual forces holding you back and builds a deliberate, measurable path forward — in your career, leadership, or personal growth.
Book a Session →A structured mentoring program for professionals navigating challenges, setbacks, or transitions. Drawing on 25+ years of real-world experience, this service reframes obstacles as gravitational forces — and equips you with the tools to rise above them.
Request Mentoring →Whether you’re seeking a consultation, have a question about the Antigravity framework, want to share your thoughts, or are interested in a speaking engagement — I welcome your message.
Habits behave like gravity. They keep us anchored in how we think and act. In fast-paced environments, this pull becomes stronger. Repetition hardens into reflex, and over time, the space for reflection and new responses shrinks.
The Antigravity Theory is a leadership framework that sees habit not just as behavior, but as a force. It helps us pause, assess, and rebalance — offering a new lens for personal growth rooted in mindfulness, action, and balance.
Traditional mindfulness emphasizes presence and observation. But presence alone is not enough. The Antigravity approach encourages leaders to ask: What am I being pulled toward? Is this direction helping or hindering me? It is about building counterbalancing forces — conscious choices that restore agility, perspective, and innovation.
Just as gravity accelerates falling objects, habits gather momentum. Without interruption, they solidify into unconscious default modes. The Antigravity approach does not judge the habit; it seeks to understand its pull and build an opposing practice — like inquiry, transparency, or shared ownership.
The gravitational pull of collective habits is powerful. Teams and entire cultures can become locked into ways of working that no longer reflect reality. By applying the Antigravity framework, leaders help teams identify gravitational habits and build counter-habits that restore balance.
Four practices that support balance: Creative Thinking — explore new angles when a decision feels automatic. Deliberate Pausing — build space between stimulus and response. Embodied Awareness — use mindful breathing to re-center. Habit Balancing — identify limiting habits and develop complementary behaviors.
The greatest threat to leadership may be unconscious repetition. The Antigravity Theory provides a fresh, actionable path forward — where change begins not with massive overhauls, but with mindful attention to where we are pulled and what we might choose instead.
In the long arc of a twenty-five-year journey within a multinational pharmaceutical company, I became not merely an observer but a participant in the unfolding narratives of countless professionals. What we call professional traits are not born in boardrooms but take root far earlier — in the quiet corridors of childhood and early upbringing.
Some individuals display an instinctual deference to authority — a hesitancy to act unless sanctioned. These are echoes of strict parenting where initiative was not rewarded. The remedy is mentorship as a scaffold for autonomy — a space where self-trust begins to form.
Others move with caution bordering on paralysis when confronted with failure. Their language betrays a fear of error. Organizations must offer rituals of innovation — spaces where failure is understood as a necessary step in the unfolding of creativity.
There are those who, when asked for opinions, offer silence. Critical upbringing or cultural codes that stifle the self may lie at the root. Through team rituals that celebrate the unique and personal, individuals find the courage to step forward and be seen — not in conflict with the collective, but in harmony with it.
Closely linked is the habit of waiting — for instruction, for direction, for safety. Micromanagement in the formative years embeds the belief that initiative is not one’s rightful domain. Empowerment is not a slogan but a practice — a deliberate offering of space to act, to err, and to own one’s decisions.
Each of these traits is not a flaw to be eradicated but a seed of potential. Within overdependence lies the seed of collaboration. Within aversion to risk, the seed of careful strategy. Within silence, the seed of reflection. Leadership’s task is to create environments where these seeds unfold into their highest expressions.
Leadership is an inner work — the recognition of patterns, the transformation of inherited limitations into chosen strengths. It is not the brightest resume or the boldest voice that guarantees success, but the most integrated self — aware of its origins, habits, and potential.